

For this project, I was responsible for developing the branding, collateral, and advertisements for a film festival. I chose to rebrand Boulder’s annual film festival, taking inspiration from the festival’s home at the Fox Theater in Boulder, CO. I centered the branding around the “Fox Critique” mascot, incorporating a subtle vintage theme to honor the 75th anniversary of the event—one notable detail being the fox wearing a monocle. For the color palette, I focused on earthy umber tones and shades to celebrate Colorado’s natural beauty.